Impossible Foods goes Global with Plant-Based ‘Impossible Burger’ Meat
Impossible Foods, the company behind the ‘impossible burger’, is rapidly expanding its global presence, and this week brings plant based ‘meat’ products to Asia. The company will begin selling in some 200 grocery stores across Hong Kong and Singapore.
Photo: Business Wire
According to the company, “This marks the first time Impossible Beef Made from Plants has been available for home chefs outside of the United States.” This comes on the heels of 70X retail growth in the US in the last six months.
Impossible Foods is based in Silicon Valley, and has been on a rapid growth path since its founding in 2011. The company makes delicious, nutritious meat and dairy products from plants. According to the company, this also much smaller environmental footprint than meat from animals.
Patrick O. Brown, M.D., Ph.D., is the creative genius behind the creation of Impossible Beef. He is Professor Emeritus of Biochemistry at Stanford University and a former Howard Hughes Medical Institute investigator.
For many who have tried it, the Impossible Beef (known as Impossible™ Burger in North America) rivals ground beef from cows for taste. The plant-based meat is kosher, halal and gluten-free certified.
Nutritional Information for Plant Based Meat
In addition to its nutritional benefits, it can be used as a substitute in all ground beef recipes. This includes everything from stews, chili and sauces to minces, meatballs, meat pies, etc.
Unlike many other plant-based diet foods, this one is packed with plenty of protein. 4 ounces of Impossible Beef contains 19 g of protein but has 0 mg of artery clogging cholesterol. A source of iron, it also has 14 g of total fat, 8 g of saturated fat and 240 calories.
In contrast, a conventional 4-ounce “80/20” patty from cows has 80 mg cholesterol, 23 g of total fat, 9 g of saturated fat and 290 calories.
Another benefit of the Impossible Beef is sustainability. Compared to raising cows for beef, creating this food source requires 96% less land and 87% less water. Additionally, creation produces 89% fewer greenhouse gas emissions.
Bill Gates and Google Ventures are among a number of investors who see value in the company and its future impact on the global food supply.
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