The tech giant announced mid-June that the macOS Big Sur and iOS 14 will have much better privacy features. These features will give people control over their data.

New And Improved Privacy Features

These features will help people understand what apps and websites know about them. This is a big step ahead for people who don’t like being tracked and bad news for companies that acquire their data through the means of these apps.

This will be done in a way that every time you download a new app, they will need to take your permission for tracking your data. This is the data through which you get ads specifically for you.

It works in the way that apps have secret trackers. These track your activity and location among many other things and send this data to companies. This is why you keep seeing ads on Facebook about things you are thinking about. Coincidence? It is not.

These trackers are spread across thousands of apps so that all of them can track your activity and the data is accurate. Many people are not even aware of this and this is why Apple wants to give people the option to share their data. Now, without your permission, the app can’t track you.

How It Will Change Your Experience

App privacy policies are too long and most people don’t bother reading the entire thing. What Apple aims to do is that it will present you these policies in a way that you can easily read without it sounding too complicated or long.

This is not yet confirmed but it is something that has been talked about as Apple is moving towards a system that is more conscious of the privacy of its users. This is why they block cookies and now Google has also announced that it will introduce a cookie block shortly for its users.

Of course, Apple has always stayed ahead and the new features will also provide users with a privacy report. This will tell them the website trackers that safari has blocked.

All of this will completely change the experience of users that use iOS. This will provide them with more control over their information and they can take the necessary steps to limit sharing their data with companies they have never even heard of.

Many people are sick of privacy law and companies such as Facebook and Google invading their privacy and tracking their every move. While Android users will not have these options available to them, iOS users will love the change that this is set to bring into their lives.

Of course, the technical and comprehensive details have not been released yet but users are hopeful that this change will be positive and in their favor.

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